Marketing Your Home

Not all homes are created equal and neither are all real estate agents. What sets us apart is our attention to the highest level of performance for our clients. It's reported that over 70% of all first inquiries regarding real estate use the Internet. Therefore, we've placed critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process. They are as follows:

• Extensive Web Exposure - With approximately 80% of today's consumers utilizing the Internet for real estate information, we employ a robust set of tools and resources to make your home available for preview. These include postings on Realtor.com, CentralPAhomefinder.com, Google.com, Yahoo,com, Homestore.com, MSN.com, AOL.com, HomeGain.com, Homes.com, LivingChoices.com and many, many more. (Some restrictions may apply.)
• Our Website features an entire feed of listings for all viewers who come to this site to search for homes.
• Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
• The Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. Your home will appear in this Exchange.
• E-mail Updates – Some website feature an automated MLS search for clients who are seeking properties. They can initiate their search on some sites and receive emails daily with listings that meet their criteria. You home will be featured in these services were applicable.
• 24-Hour, Toll-free Information Hot-Lines on your home with a unique recorded message on your home and lead-capture technology. (Some restrictions may apply.)
• Agent Property Tour - Our agents will tour your home in order to familiarize themselves with the property and determine if they have a suitable buyer. (Some restrictions may apply.)
• Relocation Connections - Buyers for your home also come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
• Virtual Tours – We offer 360° Virtual Tours on our listings. (Some restrictions may apply.)
• Digital photography - Once your home is ready to list, we will have quality digital photos taken.
• Full-color MLS property fliers - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
• A “For Sale Sign” will be placed on the home with directional signs where permitted.
• Full Color Print Media – Advertised in Altoona Mirror, The Real Estate Book, Central PA Tour of Homes. (Some restrictions may apply.)
• Feedback - We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
• Public Open House – Upon request, an open house may be held to present your home to the general public.
• Marketing Kits - All materials regarding the promotion of your home i.e., flyers, brochures, business cards and media kits will be available.

Preparing the Home for Sale

• Before we list your home, we will help you identify improvements that could increase your potential sale price.
• Comparable Market Analysis (CMA)- Markets can fluctuate so it's important to establish a competitive listing price. The best possible list price is critical to the success of the sale. We use the most advanced CMA tools to derive the right price.
• First impressions are very important. Buyers are more informed than ever and scrutinize prospective properties closely. Included below is a list of tips to help your home sell quickly:

General Maintenance:                                     Curb Appeal:

            Oil squeaky doors                                              Cut lawn and trim shrubs

            Tighten doorknobs                                              Weed and edge gardens

            Replace burned out lights                                   Pick up any litter

            Clean and repair windows                                   Repair gutters and eaves

            Touch-up chipped paint                                       Touch-up exterior paint

            Repair cracked plaster                                        Consider power washing exterior

            Repair leaking faucets and toilets

Spic and Span:                                                The First Impression:

            Shampoo carpets                                               Clean and tidy entrance

            Clean furnace                                                    Functional doorbell

            Clean fridge and stove                                        Polish door hardware

            Clean and freshen bathrooms                              Touch-up paint around doorway

The Spacious Look:                                         The Buying Atmosphere:

            Clear stairs and hallways                                    Be absent during showings

            Store excess furniture                                        Turn on all lights

            Clear counters and stove                                    Light fireplace

            Make closets neat and tidy                                 Open drapes

                                                                                    Play quiet music in background

                                                                                    Keep pets outdoors or in dog crate

Expectations

• All calls and email inquiries regarding your home are followed up immediately.
• All showings and appointments of your home will be scheduled exclusively through our office.
• Access to your property may be secured by us though lockboxes.
• We will do “Whatever It Takes” to make your home selling experience a pleasant one.